Dizzy Miss James - A Travel / Food/ Lifestyle Blog


19 Feb 2016

Small Business Spotlight - The Treasured

As you may know I am passionate about promoting and championing small independent businesses. It's important to support the little people, the hardworking individuals, the risk takers that follow their dreams and that put themselves out there. Running your own business is hard but so rewarding and such an adventure! Today I would like to introduce you to Laura Booth the girl behind the fantastic and stylish online shop The Treasured. Laura set up The Treasured last year and I am proud to say that she stocks Dizzy Miss James  alongside other beautiful and unique products. 

I asked Laura about her business journey and running her own online shop ..

Q1: How did you come up with the idea for The Treasured?

I absolutely love discovering unique products and supporting independent designers/makers, particularly those from the UK, particularly when it comes to giving gifts. I spend hours and hours scouring the likes of Etsy and Not on the High Street trying to find the perfect present but as they grew astronomically I found it more of a struggle. 

Essentially, I created The Treasured as a way to showcase some of my favourite brands so that other people like me could find them easier. I launched in November 2015 with nine brands and more will be joining very soon. 

Q2: Do you run your business full or part-time?

As much as I’d love to run The Treasured full time, at the moment it’s my 5pm – 9pm job. From 9am – 5pm you’ll find me in the marketing team for a college, though I try to make time throughout the day to keep on top of social media.

Laura Booth - The Treasured

Q3: What does an average day look like for you?

A typical day for me starts with an alarm at 6.40am. I have some cereal and fruit juice whilst catching up on Twitter and Instagram before heading off to my day job. The college I work at is in the middle of the countryside, so I’m very lucky to see a beautiful sunrise on the way, and there’s a Post Office round the corner for me to drop off any orders.

My boyfriend and I have a rule that whoever’s home first gets dinner started, but that is increasingly me, so you’ll usually find me in the kitchen first off… Then it’s back to the shop! For the rest of the evening I wrap up pretty purple parcels, deal with admin and do my best to raise awareness of The Treasured.

Q4: What are your interests outside of The Treasured?

Aside from reading and binge watching series on Netflix, the only thing I’ve ever really stuck at is Yoga. I moved to East Yorkshire to be with other half two and a half years ago and the instructor at my local yoga studio took me under her wing straightaway. Not only is she lovely but she makes it so much fun and it eases the aches and pains I get from slouching at a computer too much. 

We brought a house at the end of 2014 and a radiator promptly burst soaking every room with water. Not only does this mean it is not ideal for Instagram photos but it also takes a great deal of my time. I have become a little bit obsessed with interiors and spend as much time as I can organising tradesmen and pinning my favourite home inspiration onto a multitude of Pinterest boards.
The Make Arcade - The Treasured
Pygmy Cloud - The Treasured

Laura packing orders
Q5: How do you keep yourself motivated?

I love running The Treasured, from selecting the products to wrapping them up, and seem to spend every spare moment I have doing something for it. As a brand new shop with limited funds for marketing, I don’t have piles of orders every day and it can get quite disheartening. 

I’ve always wanted my own shop, though as a pre-Internet child I imagined it to be made of bricks and mortar not code, and I remind myself on a daily basis that this was my dream. Nothing worth having comes easy and when I get a sale I’m reminded why it’s worth it… I do a little dance each and every time to celebrate. 

Q6: Do you have any advice for anyone wanting to set up their own business?

If you want to start a business to get rich, don’t bother. If you want to start a business because it’s what you really want, get going! Do your research, make a plan, organise your finances and give it a try…

Do you have a favourite independent or small businesses?



  1. Great interview - and what a lovely little store. I now have my eye on a couple of things!

    1. It's such a quite shop isn't it? I've got my eye on a few things too.

      V x

  2. I loved reading this and totally agree that we should support small independent businesses as much as possible! Off to have a browse of Laura's shop now :) X

    A Blonde Moment


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